We reimagined what ‘speed’ means in golf. For Adizero ZG, it wasn’t about sprinting it was about endurance, clarity, and flow. We built a campaign that felt premium and purposeful, using immersive, athlete-driven storytelling to capture focus in motion. By aligning design, emotion, and intent, we turned a legacy product into a new standard for innovation. The relaunch became adidas Golf’s most-visited product globally and proved that redefining speed as focus not flash can move a franchise forward.
Creative Direction: Dustin Becker, Art Director: Ryan McClurg, Director/DP: Garrett Marks, 2nd Unit DP: Nic McClean, Photography: Jenna St. Martin, Producers: Mesa Lange, Katie Allgire, Bridget Askelson