Creative Direction & Brand Communications

Adicross Spring Summer 23

Fashion editorial

Spring Summer 2023 adicross was inspired by the contrasting locations where golf is played in. Key focus areas were to depict the line of apparel through a versatile lens that could be worn throughout a nomadic lifestyle.

Creative Direction: Dustin Becker, Ryan McClurg

Videography: Esteban Robinson

Photography: Patrick Vaughn, Dustin Becker

Producers: Katie Allgire, Bridget Askelson

adiCross_Desert_I8A2425.jpg
adiCross_Desert_I8A1208.jpg
adiCross_Desert_I8A2377.jpg
adiCross_Desert_I8A2063.jpg
adiCross_Mountain_DSC02339.jpg
adiCross_Mountain_I8A3551.jpg
adiCross_Mountain_I8A3594.jpg
adiCross_Mountain_I8A3674.jpg
adiCross_Mountain_I8A9457.jpg