During the height of COVID, we had to merge golf and Originals under one global sustainability story without travel, crew, or gloss. We anchored each Stan Smith model in a unique golf narrative, balancing environmental purpose with playful tone. From Stan himself to Dustin Johnson and Jessica Korda, the campaign celebrated personality over polish, humor over hype. Four remote shoots, one cohesive story. The result? Three of four styles sold out and sustainability felt human again proof that purpose can be charming, not preachy.
Creative Direction: Dustin Becker, Photography: Patrick Vaughn, Stylist: Liz Ream, Brand Comms: Chris Thrompson