We set out to prove that sustainability doesn’t need slogans it needs sincerity. Partnering with photographer and storyteller Christian Hafer, we built a campaign rooted in regeneration, not marketing. From wildflower-inspired visuals to biodegradable seeding kits, every detail carried meaning. Shot at Bandon Dunes, a model of sustainable golf, the story became personal when Christian stepped in front of the lens himself. The work blended craft, conscience, and culture turning packaging into purpose and impact into emotion. It set a new benchmark for values-led storytelling within adidas Golf and showed that purpose hits hardest when it’s lived, not labeled.
Creative Direction: Dustin Becker, Photographer: Christian Hafer, DP, Editor: Esteban Robinson, Second Camera: Ryan McClurg, Producer: Katie Allgire, Linsey Bahl